In today's world, Social Media Marketing and Viral Marketing are the place to be. If you are not aware of how Barack Obama won the last election, do some research to find out how he used the internet to win the election. And this type of strategy/marketing is only going to grow as more people and companies find out that if they do not have an internet presence, they are going nowhere fast. [...more]
How many of you have dreamed of giving up that 9-5 job to try a career on the internet and use it to get yourself out of “cubie” world? I call it “cubie” world because that is where I was at a while back. I actually thought I was going to die in my cubicle. I could feel the stranglehold grip taking its tentacles and wrapping themselves around my throat. I thought, “I have GOT to get out of here before I die!” 
A couple of career changes later (and a marriage), and I have finally landed in a wonderful place. It took some self-discovery and a couple thousands of dollars to find my niche. That is half the battle.
When you are going to make a change like this, there really are NO written rules. What you will find is every guru out there who wants to sell you their products and who wants you to build THEIR lists. And trust me when I say this, the list is the pot of gold at the end of the rainbow. When you build a list of people that you can continually stream good informative content to and they like what you have to say, you have positioned yourself into a great place.
You want to be the person that people turn to and seek information. You want to be that person to have the solutions to their problems. Unfortunately, what I found is that most of the people just want to entice you to buy their products and then become an “affiliate” for life. And, once you become an affiliate you have no idea how to market the product you have signed up to push and sell on the internet.
Some people believe strongly in affiliate marketing…and that is ok. Don’t get me wrong–there is a place for this type of activity. I will go into the details of this in another post.
But, when you want to make a career change to become savvy on the internet, what do you do? Where do you start?
In today’s world, Social Media Marketing and Viral Marketing are the place to be. If you are not aware of how Barack Obama won the last election, do some research to find out how he used the internet to win the election. And this type of strategy/marketing is only going to grow as more people and companies find out that if they do not have an internet presence, they are going nowhere fast.
And I am not talking about just having a website. I will get into this topic in another post as well. But a website these days is just one of the tools that you should have in your marketing strategy. You also need a way to have the “word-of-mouth” (Social Media/Viral Marketing) strategy as well.
The best way to begin your Social Media/Viral Marketing career is to begin reading as many books as you can on the subject. (See my Bookstore for just a few titles) Start doing research on the different mediums out there. There are so many that I continually learn about new strategies all the time.
You need someone that you can ask questions who will share their knowledge with you. You will make your own mistakes along the way but it is important to have a coach who can guide you when you feel like you are getting lost, feeling overwhelmed.
I wish that there had been someone like that for me. The reason being is that this is a HUGE decision to delve into this career. And, if you don’t know where to start or where to turn for help, you will give up too easily.
If I can be of any help, just let me know.
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