Social Media Nation's Blog

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

• A – Attention (Awareness): attract the attention of the customer.
• I – Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1].
• D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
• A – Action: lead customers towards taking action and/or purchasing.

Nowadays some have added another letter to form AIDA(S):

• S – Satisfaction – satisfy the customer so they become a repeat customer and give referrals to a product.

A model such as AIDAS provides a general understanding of how to target a market effectively and may be used in marketing intangibles and stimulating community action as well as tangible goods and services. It is also easy to use to explain to non-advertising and marketing types. The model also suggests at some level that the customer experience needs to be guided and managed throughout.

Jay Yarow and Kamelia Angelova

BusinessInsider.com

This chart highlights the change in how people spent their time online over the past three years–and the erosion of early web portals like Yahoo and MSN.

YouTube (red) and Facebook (blue) are growing like weeds–at the expense of Yahoo (blue) and MSN (yellow).

Time spent on Google, meanwhile (green), hasn’t changed much.  (Thankfully for the portals, time isn’t the only measure of value online).

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Facebook is a great site for reaching new and current customers. Facebook Page is a preferred method for user interaction with a brand, company or public figure.

You can attract fans and they can always come back to to share more and more content on your page. To do this, you need a page that has some great applications supported by good, relevant content. Here are just a few:

1. Facebook Notes

This is an actual Facebook application unlike so many of the other applications that are available at the site. Since it is an actual Facebook app, it is less likely to break or be abandoned. Set up this application to pick up info from your blog (see note below) or other contents source. It will automatically bring everything into Facebook and show everyone that you have posted a new Note.

This type of notification is important for staying fresh on their minds and is more visible than an RSS reader or mini-blog. Start here to get good content coming into your page and them move on to the RSS Reader.

2. Blog

Having a Blog is comparable to your own diary being displayed. A blog can allow you the freedom to write good content, let everyone get to know you and see what you are interested in. A Blog can be professional, fun, informative, nonsensical….whatever you want it to be. Just don’t load it up with a bunch of affiliate links or links to buy this or buy that. Readers will run away from your blog if it is one big sales pitch.

3. Blog RSS Feed Reader

It is time for feeding those blogs to your Facebook page, so that your community gets updated with fresher entries. Blog RSS Fees Reader is one of the best RSS readers available on Facebook. A reason why it is chosen is that it has the ability to pull from enterprise-worthy blogging applications and widgets like Movable type. Updates to one’s blogs are fed through this RSS reader directly onto the Facebook page of users.

4. Static FBML

You cannot type any HTML in the main content section on Facebook Pages or Profiles. But, you can add FBML and HTML apps to add more stylized elements to a Page. This would be something such as clickable images, anchor text and interactive content. The app allows you add a customizable box where you can add the HTML or FBML( Facebook Markup Language). This way, you can add images, video, stylized text, etc. This app is also developed and supported by Facebook.

5. Extended Info

In this box, you can use HTML to customize any kind of content and create numerous fields beyond the standard information categories; you can also name the box anything you want so it matches your page perfectly. This app works much like the Static FBML app but is slightly easier to use. This app is not developed by Facebook but is highly recommended and provides another alternative for a second box option on your page.

6. Flash Player

Adding a flash player app will add a box to your Page so that you can upload your own Flash files. This will allow you to add video, widgets or a game. It can also be renamed to remain consistent with your brand.

7. Posted Items Pro

With this app, you can embed multiple you can add similar items like in your “old” Posted Items, but with much more control.

These are some of the enhanced features supporting a broader file type supporting:

Videos: YouTube, Google Video, Yahoo Video, etc. All of them play on your profile (not just YouTube!).
Widgets: Supports the My iTunes widget (and thousands more)
Music: Make a list of mp3s, order them, publish and play them
Images: Show and link to images with thumbnail
Web links: Links to sites with a selection of thumbnails to choose from.
Facebook Pages Support: Use this app to place items on your Facebook Pages.

You can also embed multiple files in your profile for your friends to see, hear, and watch:

Add items: Easily add all kinds of items with thumbnails and comments.
Order files: Sequence the items the way you want
Preview and Publish: Review your profile box prior to updating it
Themes: Choose a theme for your profile box

Happy Facebooking!

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If you need unlimited hosting space, file transfer and hosting for an unlimited amount of domains CLICK HERE TO SIGNUP FOR BLUEHOST.COM You will find their c-panel and online chat customer support team a knowledgeable, valuable resource that you will return to again and again as you build your online Internet Marketing business.

Nicholas Carlson and Kamelia Angelova|Oct. 12, 2009, 4:30 PM | 3,092 |12
www.businessinsider.com

CBS Sports allows online viewers to sign into its live chat for SEC college football games using their log-ins from Facebook, Yahoo, Twitter or MySpace.

Gigya, which helps CBS, provided us with a breakdown of how much each service is used.

No surprise: most chat participants opting to use a third-party authentication service go for the popular Facebook Connect. More of a surprise: signing in with a Yahoo account is the second most popular choice.

That’s great news for Yahoo’s plans to be the center of its users’ Internet experience.

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If you need unlimited hosting space, file transfer and hosting for an unlimited amount of domains CLICK HERE TO SIGNUP FOR BLUEHOST.COM You will find their c-panel and online chat customer support team a knowledgeable, valuable resource that you will return to again and again as you build your online Internet Marketing business.

This is a great explanation on the use of De.li.cous. Take all of your bookmarks with you anywhere and access them on any computer!  Share with your friends and let the fun begin.

If you don’t know what that is, and want it all explained in nice plain English, watch this video

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If you need unlimited hosting space, file transfer and hosting for an unlimited amount of domains CLICK HERE TO SIGNUP FOR BLUEHOST.COM You will find their c-panel and online chat customer support team a knowledgeable, valuable resource that you will return to again and again as you build your online Internet Marketing business.

October 21st, 2009 | by Adam Ostrow

While we’re still digesting the news of Bing adding Twitter to its search engine, Google has some news of their own: they’re about to do the same exact thing.

The search giant has just announced that they have reached a deal with Twitter to include tweets in search results.

From the Google blog:

“Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

In other words, so much for Bing getting the upper hand in the battle for real-time search. Absent from Google’s announcement, however, is Facebook. That said, the vast majority of status updates on Facebook are not public, so how much of an advantage that will be to Bing is dependent largely on how Facebook is able to change user behavior.

For Twitter though, today marks significant validation of its business. Just two weeks ago, it was rumored that the company was working on search deals worth “several millions dollars,” and today, they delivered, by partnering with the two biggest players in the game. With a fresh $100 million in the bank and both Google and Microsoft implementing tweets in search, it looks like Twitter is in it for the long haul.

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If you need unlimited hosting space, file transfer and hosting for an unlimited amount of domains CLICK HERE TO SIGNUP FOR BLUEHOST.COM You will find their c-panel and online chat customer support team a knowledgeable, valuable resource that you will return to again and again as you build your online Internet Marketing business.

Google’s Vice-President of Search Marissa Mayer has just made a surprise announcement at the Web 2.0 Expo. It is a new Google Labs feature called Social Search.

The details (still being updated):

- The bottom of search results will soon have social networking information from your friends, like their Flickr photos or their status updates. It’s a blended search integration, similar to seeing news or image results.

- These are pulled from social networks connected to your Google Profile. The more that are connected, the more social information that will appear in search results.

- They have also improved searching for images using social networks. Images become more relevant using social networking data.

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Funny For The Day……

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If you need unlimited hosting space, file transfer and hosting for an unlimited amount of domains CLICK HERE TO SIGNUP FOR BLUEHOST.COM You will find their c-panel and online chat customer support team a knowledgeable, valuable resource that you will return to again and again as you build your online Internet Marketing business.

Ten Ways to Crank Out Killer Posts in Ten Minutes or Less
Michael Martine/Remarkablogger

I wanted share this information with you even though I did not write the article. From time to time I find great articles that I want to share which I have found that have to do with Social Media while I am “surfing” the internet.

1. Pick three blogs you respect and introduce your readers to them. Three links to three different posts, followed by a sentence for each explaining why your readers should go read them and subscribe to these other blogs.

2. Go to the main category page for one of your categories, copy and paste five of your best posts from it, then paste them into the Visual tab of the new post screen in WordPress. Pretty it up a little bit, and write a couple sentences at the top to introduce the idea.

3. Ask your readers to ask you questions, which you’ll answer in future posts. You can’t hardly ask for a better reason for a short post that still helps your readers immensely!

4. Answer a question from your readers, either from questions which have already been asked, or from doing what I mentioned in item number 3 above. Another super high-value/time-starved tactic.

5. Ask a question of your readers and have them answer it in the comments. Ask the question in a somewhat polarizing, either-or way, such as: Mac or PC? Blogger or WordPress? Chicken or Pork? (well OK, maybe not that last one.) Your readers do all the work on this one. Don’t do this too often, but once in a while, people will love it.

6. In the same vein, put together a poll and post it. People love to give their opinion and you’ll learn more about your audience, which will help both you and them in the long run. Total win-win in ten minutes or less.

7. Google for the top ten sites in your niche and post them as, literally, the top ten sites. These kind of posts are highly linkable. Just copy and paste the search results page into your post writing window, pretty it up, write an introductory couple sentences, and hit “publish.”

8. Record a video at YouTube. Use the feature that lets you record directly to YouTube so you don’t have to upload or edit anything. Talk for five minutes about a very focused topic. The other five minutes, you’re copying and pasting the embed code and writing a headline and a couple of introductory sentences. This one combines well with some of the other post ideas in this list.

9. Embed a video from a video site such as YouTube or Viddler about your blog’s niche topic. Five minutes to find, watch, and embed the video. Five minutes to write a brief bit of commentary on the video (no need to watch every second of the video).

10. Write something nice about the coolest new person you’ve met, recently. Link to their blog and “talk them up.” It’s good for you, good for the other person, and good for both your audiences.

If you guys can come up with even more ways to write killer posts in ten minutes or less, I’ll do another one of these that will be made up of your ideas with links back to you.

This should get you off and running for a while!

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If you need unlimited hosting space, file transfer and hosting for an unlimited amount of domains CLICK HERE TO SIGNUP FOR BLUEHOST.COM You will find their c-panel and online chat customer support team a knowledgeable, valuable resource that you will return to again and again as you build your online Internet Marketing business.